Batman, Superman, Wonder Woman Team up to Fight Famine | Cross-Promotion 101

Posted 1/25/2012
Batman, Superman and the rest of the Justice League of America are about to start fighting the famine in the Horn of Africa as part of We Can Be Heroes, a massive effort by DC Entertainment, Time Warner and three key NGOs to provide food and nourishment to those in need.

Company 1:
 Justice League of America
Company Type 1:
 Trading Cards & Comic Books
Company 2:
 We Can Be Heroes
Company Type 2:
 Non-Profits & Charities: Poverty & Hunger
Reach:
 National
Promotion Type:
 Fundraiser
Source:
 Mashable.com
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Promotion Type:
Fundraiser
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